2010年8月5日 星期四

IDEO's Jocelyn Wyatt on Design Thinking for Social Innovation

Author of popular SSIR feature to speak at 2010 Nonprofit Management Institute

Since it was published in the Winter 2010 issue, Design Thinking for Social Innovation has received more hits than any other article on the SSIR website. This feature, authored by IDEO's Tim Brown and Jocelyn Wyatt, discusses how design tools—which have traditionally focused on enhancing the look and functionality of products—are now being used by nonprofits to tackle more complex problems, such as finding ways to provide low-cost healthcare throughout the world.


This October, Jocelyn Wyatt, head of IDEO's Social Innovation group, will expound upon this concept of design thinking at the annual Nonprofit Management Institute, sponsored by SSIR and the Association of Fundraising Professionals. Drawing from her work at IDEO, a design and innovation consulting firm, Wyatt will discuss the importance of innovation in the social sector and share the process and tools of design thinking. She will provide fresh examples of innovations from the developing world that have a positive impact on communities globally. Attendees will have an opportunity to discuss how they have applied elements of design thinking within their own organizations and what the effects have been.